This is the full version of a commercial I made for a new fundraising website called Fund Duel (fundduel.com). I was given the stipulation that we wanted to use a pair of honest to goodness Sumo wrestlers in the video, given that our CEO had met someone from USA Sumo and formed a relationship. I cranked out a screenplay, trying to work in the style of the Harmon Brothers, and this is the result.
Given that our company is small and we had to do things inexpensively, I had to wear virtually all the hats. I even decided to call my own number when casting the main “pitchman” character, because I knew I would be cheap and that I would always be available to record voiceover.
Because we’re overachievers, we went ahead and held a photoshoot the same day we shot most of the video at Paragon Media in Santa Ana, California. Our photographer was a talented creator and delight to work with named Rocco Ceselin.
|Director||Matthew C. S. Julander|
|Producer||Matthew C. S. Julander|
|Writer||Matthew C. S. Julander|
|Director of Photography||Matthew C. S. Julander|
|Editor||Matthew C. S. Julander|
|Professor Pitchman||Matthew C. S. Julander|
|Doctor Detail||Billy ‘Sly’ Williams|
|Doctor Data||Rachel Bartlett|
|Bunny Man||Kenrick Carrera|
|Pajama Woman||Julie Hinton|
|Car Wash Man||Nicolas Brady|
|Car Wash Woman||Amanda Cameron|
|Fancy Luncheon Lady||Linda Hansen|
|Fancy Luncheon Gentleman||Dana Hansen|
|Chef||Lisa Bramwell Stout|
|Bus Boy||Ian Liu|
|Assistan Director/Art Department||Julie Hinton|
|Lighting Technician/Assistant Camera||Ian Liu, Joseph Torrez|